Wal-Mart, Toys R Us, Sears, and Target opening on Thanksgiving day for Black Friday has definitely paid off. A whopping 247 million people went shopping on Black Friday, a 9% increase from last year's 226 million. Shoppers were also willing to buy more, spending an average of $423, also an increase from last year's $398. In addition, online sales soared over 17% on Thanksgiving day, and an additional 21% increase from last year's Black Friday.
Emily Jane Fox is the author of this article, and this article is from CNN, a reliable source.
This article was important in context because it takes into consideration our own economy. This mass Black Friday shopping could have been a small step to the recovery of our economy, as stores make up to nearly 40% of their annual sales on Black Friday. With the statistics of the shoppers and money spent rising, this could be a sign of our economy recuperating from its recent recession.
The purpose of this article was to tell shocking statistics about Black Friday, and possible implications of the rise in both shoppers and the money they spend.
The text was written for the general public.
Ethos was used in order to further support the claim of the busiest Black Friday this year. Specific statistics and percentages were used to back up the article's ideas and ensure the author's credibility. Quotes from reputable and reliable people were also included.
The author's purpose of telling about the busiest Black Friday ever was accomplished. I actually worked on Black Friday, and the author's claims and statistics are no understatement. Fox's purpose of informing readers about the incredible statistics was accomplished, as they were very surprising and unexpected.
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